THE ROLE OF INNOVATION IN ENSURING THE COMPETITIVENESS OF COMPANIES IN THE TRANSPORT INDUSTRY AT THE MOMENT

Abstract

Increasing the competitiveness of products is one of the main factors contributing
to the creation of favorable conditions for the sustainable growth of transport
companies in our republic. In modern economic conditions, the problem of the
competitiveness of products acquires a fundamentally new, strategic importance. In
addition, in the face of increasing international competition, world industrial
production is characterized by the acceleration of scientific and technological progress,
the expansion of production of high-tech products, and several other factors. In modern
economic conditions, the main factor in the functioning of the market is not a static
competition between existing producers of existing goods, but potential competition
from new goods or companies using modern technologies. Therefore, for the successful
functioning of modern transport companies, it is necessary to effectively implement
innovative development strategies.