COMPETITIVE ADVANTAGES OF MODERN BUSINESS ORGANIZATIONS IN THE DIGITAL ECONOMY

Abstract

The modern conditions of globalization and the need to develop high-tech
industrial production determine the expediency of adopting business units in the
modern economy to new business conditions and management technologies, including
digitization of all spheres of society and economy. Modern corporate governance is
inseparable from the study of the external environment of the company. The
expressions of the external environment are no less important for the economic result
of the activity than the internal sphere of the company's activities, and the external
changes taking place should be taken into account in all decisions taken. The
emergence of such a term as the digital economy should be attributed to the significant
modern changes in the environment. This phrase sums up all the changes that have
taken place, are taking place, and will take place in the economic sphere under the
revolutionary influence of information and communication technologies. The digital
economy is recognized as a current trend in the development of modern society,
economy, industrial production, public administration, trade and services, and the life
of citizens.