DIGITAL ECONOMY: NAVIGATING THE FUTURE OF BUSINESS

Abstract

Abstract: The digital economy has transformed the way we do business, interact,
and consume goods and services. With the rise of digital technologies such as AI,
blockchain, and the Internet of Things (IoT), companies are now able to operate on a
global scale, reach new customers, and offer more personalized experiences. However,
this transformation also brings new challenges and concerns, such as data privacy,
cybersecurity, and the potential for job displacement. This article explores the current
state and future of the digital economy, its impact on businesses and consumers, and
the steps that can be taken to navigate its challenges.