THE ROLE OF THE LOGISTICS SECTOR IN MARKETING

Abstract

Abstract: The logistics function is an integral component of the marketing
process. It plays a significant role in the delivery of goods and services to customers.
The performance of the logistics function has a direct impact on the satisfaction of
customers' needs and desires. Therefore, it is imperative that logistics and marketing
be closely integrated to ensure the efficient and effective delivery of goods and
services. In contemporary business operations, logistics management has become
increasingly important in the overall success of a company. Effective logistics
management enables businesses to optimize their operations, reduce costs, and enhance
the customer experience. As such, firms that effectively integrate logistics into their
marketing strategy are better positioned to have a competitive advantage in the market.
In conclusion, logistics is an essential element of marketing that cannot be overlooked.
Companies must recognize the importance of logistics management in achieving their
overall business objectives. By amalgamating logistics and marketing strategies, firms
can reap the benefits of delivering quality products and services to their customers
while remaining cost-effective and competitive.